Kenya Election Insights

Data-driven analysis of Kenya's elections from 2007 to 2022

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Showing 13-14 of 14 posts

The Role of Social Media in 2022: WhatsApp, TikTok, and the New Campaign Trail
The Role of Social Media in 2022: WhatsApp, TikTok, and the New Campaign Trail

Kenya's 2022 election was the first where social media spending rivaled traditional media budgets. WhatsApp groups becam...

Jan 20, 2023 4 min 1,688
William Ruto's Hustler Narrative: How a Campaign Slogan Became a Movement
William Ruto's Hustler Narrative: How a Campaign Slogan Became a Movement

The 'hustler vs dynasty' framing was dismissed by pundits as populist nonsense. But Ruto's bottom-up economic model reso...

Oct 05, 2022 4 min 3,545